Sears launches Sears WebTV Pi Media proposed a dynamic new Webcast pilot initiative, in May of 2005, as another example of our continuous support to Sears Canada’s marketing strategies. This initiative enables Sears to capitalize on Pi Media’s strengths as their “Content Partner of Choice” and our extensive knowledge of Sears’ customers to bring information on innovative products that provide “Solutions to Everyday Living.” Since that first proposal, Pi Media has created one of the best retail product information sources on the Web. What was once a Webcast has now taken shape as Sears WebTV and is already garnering attention in the press, as shown below. Sears Canada has taken its online shopping experience to a whole new level with the launch of Sears WebTV. Visitors to the retailer's website and customers who have opted to receive Sears email messages and updates were recently invited to "get the whole picture" with “the next generation in home shopping.” Billed as “bringing you solutions for everyday living,” the channel offers on-demand point and click Webcasts complete with a host and featured guests discussing the product features and the latest trends. During the Webcast, product pictures and prices come into view beside the screen to allow users to get additional product information or to make a purchase. They simply select a category to view a three-minute mini-program focusing on selected items in fashion, footwear, fitness equipment, baby products, electronics, the workshop, or the major appliances section. - Brunico Communications, July 2005