Tilley Endurables, a 100% Canadian-owned travel clothing company, needed to redesign its existing site which had not been strategically planned or revisited since 1998. The Pi Media interactive team provided Tilley Endurables with a full consultation on improvements and search engine optimization. This led to the redesign of the site with improved interface, cleaner navigation, and page layouts, while working within existed coded templates. In addition to these services, the interactive team collaborated with Tilley’s back-end supplier to ensure the redesigns were integrated with Tilley’s existing e-commerce requirements.