The Pi Media interactive team completely restructured the existing site to create a new, benefit-driven online sales tool, while adhering to a very limited budget. The solution set provided to Esquire Homes included full consultation on improvements and search engine optimization, strategy, design, programming, deployment, and maintenance. The new and improved site was not only an effective online selling tool for the Esquire sales agents, but floor plans, design details and home customization information enabled Esquire customers to shop for new homes at their own leisure.