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Blue Chip Solutions™ Consider how much time, money and effort companies invest in developing their brand identity – a brand identity that is extended to virtually every piece of communication for both internal and external audiences. These communication pieces could entail any or all of the following: logos, identity programs, corporate standards, catalogues, flyers, documents, sales presentations, product/service package design and graphics, illustrations, photographs, graphics, current and historical marketing materials, as well as print and broadcast advertising campaigns. Now consider the fact that approximately 23 percent of this brand development expenditure is spent on recreating such assets. With a mandate to recover or save costs wherever possible in today’s challenging economic climate, companies cannot afford to spend valuable resources on recreating assets. Moreover, a company’s brand identities need to be protected and consistently communicated across all channels. But brand consistency is diminished or lost when assets are created or recreated by different users, and stored in different formats, in different locations. Mismanagement of assets results in delays and unrecoverable time that companies cannot afford to lose in an age in which speed-to-market is a competitive edge. Blue Chip Solutions™ is the ultimate client collaborative tool that extends far beyond digital asset management. Blue Chip Solutions™’ internet-based BrandTools™ is designed to empower businesses, change the way they work, and help manage information more efficiently with a robust asset management system. The strategic benefits of Blue Chip Solutions™ don’t stop here. With MarketTools™ and CustomBlue™, companies now have customizable and scalable solutions to manage their projects, create outbound marketing solutions, and ensure the consistent use of their brand identity. In short, Blue Chip Solutions™ puts the information that you need right at your fingertips. Digital assets are securely stored in one central online bank equipped to serve multiple users; production processes are shortened with remote approval and digital delivery capabilities; and communication channels are streamlined with instant access to information 24 hours a day, from any location. It’s that simple… and powerful. Change the way you work. Visit www.bluechipsolutions.ca.
 Blue Chip® and Blue Chip Solutions™ are trademarks of Pi Media Ltd. |
