As one of Canada’s largest retailers, Sears Canada generates a large volume of digital assets for all of its marketing channels: retail flyers, catalogues, website and in-store signage. Sears continues to utilize Blue Chip Solutions™ to manage all of its assets cost-effectively and change the way in which their marketing team works. Sears marketing personnel can: track merchandise samples, approve projects online, manage their assets with one centralized image bank, and above all – ensure the consistency of the Sears brand across different media with shared assets